UI/UX - Website Design
Client: Ivy League Institute
Agency: Twel
My Role: UI/UX Designer
Key Deliverables:
Full website visual redesign (layout, typography, and color scheme)
Development of the style guide to ensure brand consistency
Creation of design assets for all pages
Collaboration with the development team to refine and improve the content editor interface
Accessibility enhancements to ensure A11Y compliance
Prototype of key user flows for improved UX
Project Overview
This Ivy League institute needed a website redesign that would resonate with Gen Z while preserving its traditional color scheme and academic integrity. The project aimed to enhance usability, improve accessibility (A11Y compliance), and create a more engaging experience for students exploring programs, fellowships, and career opportunities in public service.
The website was designed using a modular approach with Drupal Paragraphs, allowing content editors to easily create new pages and sections while maintaining visual consistency and brand identity. Enhancements to the Drupal Paragraphs Layout made it more intuitive for administrators to structure content, enabling them to visually organize and position text blocks, images, and other elements with greater flexibility.
